Colleen Cusick
CMRP, Director, Materials Management
Johns Hopkins Health System
How many years have you been in the industry?
I have been a registered nurse for 35 years and have been an actual health care product & device end-user, a member & chair of multiple product committees, a clinical products specialist and am currently the director of materials management for the last 3 years.
Why do you believe that the Medical Device & Dx Sales Training & Development Conference is important?
Medical device sales training has to be patient-centered. It is important because the customers are not just the clinical users but also the patients. The sales force has to be articulate, well-trained, knowledgeable, & comfortable with their products which may be very complex. If a product is used incorrectly, patient harm could happen.
What do you hope attendees will take away from your presentation, workshop or panel discussion?
As a nurse, I hope that the attendees will have an understanding from the clinical side why it is important for the medical device sales force is well-educated and trained.
What inspires your passion and/or interest for sales training and/or healthcare?
No matter what field you are in, training is important. Healthcare sales takes a special person because their products can actually make a difference in someone’s life and in their care. Manufacturers and the sales force are a part of the healthcare supply chain process.
Colleen will be one of the distinguished presenters at the 5th Annual Device and Diagnostic Sales Training and Development Conference
