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Semi-Annual

Diagnostic Coverage & Reimbursement Conference

December 10-11, 2024 | Boston, MA

Hyatt Regency Boston/Cambridge

Understanding Fluctuations in Payer & LBM Policies, Dissecting Factors Influencing Coverage & Pricing Including MolDx Evolution & Impact, all while Remaining Abreast of Changes in Legislation

Program Presenters:

Payer Organizations:

Kevin Liang
VP, Strategy & Growth
OPTUM GENOMICS

Barb Liwosz
Director, Lab and Precision Medicine
BCBSA

Dr. Maliha Kamal
Medical Director
UPMC HEALTH PLAN

Megan Landsverk, PhD
Science Director, MolDx      Chief Science Officer
PALMETTO GBA

Industry Experts:

Alena Androsenka
Sr. Director, RCM
LUCID DIAGNOSTICS

Stephanie Ibbotson
Director of Market Access & Reimbursement Affairs
LUMINEX CORPORATION

Erik Schulwolf
Counsel
HOGAN LOVELLS

Brent Gibbs
Vice President, Market Access & Health Policy
CAREDX

John Donnelly
Founder & CEO
LABXCHANGE

Christine P. Bump
Principal
PENN AVENUE LAW & POLICY

Tom Dugan
Sr. Director, Market Access
BIODESIX

Paige C. Nardi
VP, Market Access, Reimbursement & Billing
HEPQUANT

Sarah Thibault-Sennett
Sr Director, Reimbursement Policy
AMERICAN CLINICAL LABORATORY ASSOCIATION

Brian Carey
Partner
HOGAN LOVELLS

Carlyn Ramsdell​​​​
Director, Market Access
VERACYTE

Darla Wanitschke
Director of Customer Success
TELCOR

Debbie Windsor
Payer Contracting
MAYO CLINICAL LABORATORIES

Cris McMahon
Sr. Director, Billing
BIODESIX

Michael Marshall
Managing Director
e5 WORKFLOW

Christopher Ho
Sr. VP, Customer Operations Group
MYRIAD GENETICS

Michael Ryan
Partner
MCDERMOTT, WILL & EMERY

Julie Wiedower
Sr. Director of Medical Affairs, Managed Care
GUARDANT HEALTH

Melissa Levine
Counsel, Global Regulatory
HOGAN LOVELLS

A Special Thanks to Our Sponsors

Day One Agenda | Tuesday, December 10

8:00   REGISTRATION & WELCOME COFFEE

8:50   CHAIRPERSON’S OPENING REMARKS
John Donnelly, Founder & CEO
LABXCHANGE

9:00   OPENING ICE BREAKER: MAKING “V-I-P” CONNECTIONS & SHARING INSIGHTS
In this interactive kick-off session, attendees are encouraged to rate themselves as a V-”Veteran” in the industry, I-”Intermediate” or P-”Potential”, and meet with 2 other participants of different ranks in order to form a V-I-P group and build new contacts. Additionally, each participant is welcome to briefly share insight into market intelligence resources commonly used to stay abreast of continuously evolving market trends.

9:30   PANEL DISCUSSION: ANALYZING SPECIFICATIONS IN THE FDA FINAL RULE FOR LAB DEVELOPED TESTS
• Expectations for when this will happen & the what if’s
• Forecasting the impact to labs for enforcement discretion policies
• Long-term influence if final rule withstands objections
• Influence of FDA oversight on payer policy & payments
Christine Bump, PENN AVENUE LAW & POLICY
Paige Nardi, HEPQUANT
Stephanie Ibbotson, LUMINEX CORPORATION

10:15   SMALL GROUP DISCUSSIONS: DEVISING INITIAL STEPS TO COMPLIANCE WITH NEW FDA OVERSIGHT
• Reflections as to what is keeping your labs up at night
• Tackling obstacles while implementing the FDA final rule
• Decision-making for next steps in light of court challenges
Christine Bump, PENN AVENUE LAW & POLICY
Paige Nardi, HEPQUANT
Stephanie Ibbotson, LUMINEX CORPORATION

10:45   COFFEE & NETWORKING BREAK

11:15   PANEL DISCUSSION: OUTREACH TO COMMERCIAL PAYER ORGANIZATIONS TO ADOPT STATE BIOMARKER LAWS
• Uncertainty in legislation leading to pushback from payers
• Insights from states where biomarker laws are in effect
• Communication & advocacy strategies to further adoption
• Ramifications of overruling commercial coverage decision-makers
Christopher Ho, MYRIAD GENETICS
Michael Ryan, MCDERMOTT, WILL & EMERY
Julie Wiedower, GUARDANT HEALTH

12:00   APPEAL STRATEGIES & BEST PRACTICES TO SECURE COVERAGE & MAXIMIZE REIMBURSEMENT
• Define is a quality appeal & demonstrate the importance of appeals on revenue
• Discuss the required stakeholder engagement to build advocacy
• Using technology to improve the efficiency & effectiveness of appeals
• Collaboration across organizations & with payers for a most effective appeals process
Tom Cronin, QUADAX, INC
Cris McMahon, BIODESIX

12:45   LUNCHEON FOR ALL SPEAKERS, SPONSORS & ATTENDEES

2:00   STEPS TO STRENGTHEN REIMBURSEMENT OUTCOMES WITH MEDICARE ADVANTAGE PLANS
• Ways medicare advantage diverges from traditional medicare
• Utilization management techniques leading to medicare advantage claims denials
• Advocacy to inform medicare advantage of biomarker laws
Sarah Thibault-Sennett, Sr Director, Reimbursement Policy
AMERICAN CLINICAL LABORATORY ASSOCIATION

2:45   SMALL GROUP DISCUSSION: RESPONDING TO CHALLENGES WITH MEDICARE ADVANTAGE COMMERCIAL PLANS
• Successes in overturning denials in appeals process
• Patient education to push back on coverage
• Prior authorization requirements specific to medicare advantage
GROUP 1: MARKET ACCESS – Sarah Thibault-Sennett, ACLA
GROUP 2: BILLING – Alena Androsenka, LUCID DIAGNOSTICS

3:30   COFFEE & NETWORKING BREAK

4:00   SMALL GROUP DISCUSSIONS: CONDUCTING A RISK ASSESSMENT IN LIGHT OF RECENT CYBERSECURITY BREACHES
• Reflections of recent payment delays related to Change Healthcare
• Managing workflow despite data breaches to providers & plans
• Privacy concerns when managing HEOR data under HIPAA laws
• Steps to complete a comprehensive departmental risk assessment
Julie Wiedower, GUARDANT HEALTH
Melissa Levine, HOGAN LOVELLS

4:45   FIRESIDE CHAT: ESSENTIAL COMPONENTS OF AN EFFECTIVE PAYER CONTRACTING STRATEGY
• Minimum criteria needed to enter contract negotiations
• Market knowledge to engage in effective dialogue
• Informative data & models to support favorable terms
• Policy & contracting mechanisms influencing decisions
• Expectations & mindset regarding prior authorization
INTERVIEWEE: Barb Liwosz, BCBSA
INTERVIEWER: Tom Dugan, BIODESIX

5:30   CLOSING REMARKS & END OF DAY 1

Day Two Agenda | Wednesday, December 11

8:00   REGISTRATION & WELCOME COFFEE

8:20   CHAIRPERSON’S OPENING REMARKS
Tom Cronin, Senior Vice President, Revenue Cycle Strategy & Analytics
QUADAX, INC

8:30   UPDATES TO CLINICAL LAB FEE SCHEDULE
• Overview of annual clinical lab fee schedule changes
• Major themes shown in past year & expectations for 2025
• Incorporation of new technology & impact on legacy products
Erik Schulwolf, Counsel
HOGAN LOVELLS

9:15   PANEL DISCUSSION: EXPECTATIONS FOR ADMINISTRATIVE FOCUS FOR HEALTHCARE POST-ELECTION
• Congressional ruling on FDA oversight of LDTs
• Goals of next administration for healthcare spending
• Movements of state legislatures to enact healthcare laws
• Cybersecurity incidents & manufacturers role going forward
• Implications of 21st Century Cures Act
Brian Carey, HOGAN LOVELLS
Darla Wanitschke, TELCOR
Brent Gibbs, CAREDX

10:00   COFFEE & NETWORKING BREAK

10:30   PAYER PANEL DISCUSSION: REFLECTIONS ON PAYER POLICY IN RECOGNITION OF CHANGING REGULATORY LANDSCAPE
• Incorporation of FDA oversight of LDTs in payment frameworks
• Organizational policy in light of state biomarker laws
• Continued influence of Budget Neutrality on decision making
• Importance of breakthrough designation for commercial plans
INTERVIEWEE: Dr. Maliha Kamal, UPMC HEALTH PLAN
INTERVIEWER: Julie Wiedower, GUARDANT HEALTH

11:30   OPPORTUNITIES TO LEVERAGE GOLD CARD PROGRAMS FOR PRIOR AUTHORIZATION
• Legislation to enact gold card programs in various states
• Commercial payers initiating programs within networks
• Eligibility criteria
• Application process
• Outreach to providers to encourage participation
• Practical approach to maintaining gold card eligibility
Debbie Windsor, Payer Contracting
MAYO COLLABORATIVE SERVICES

12:15   LUNCHEON FOR ALL SPEAKERS, SPONSORS & ATTENDEES

1:15   MASTERING ELIGIBILITY VERIFICATION TO ENSURE ACCURATE & TIMELY REIMBURSEMENT
• Importance of accurate eligibility verification on reimbursement
• Payer increasing demand for medical record documentation
• Provider-relation strategies to delicately approach billing issues
• Techniques to collect missing information when insurance claim is incomplete
Carlyn Ramsdell​​​​, Director, Market Access
VERACYTE

2:00 SMALL GROUP DISCUSSION: ADDRESSING ONGOING CONCERNS OF THE Z-CODE INITIATIVE
• Eligibility for Z-code usage outside of network or geographical area
• Commonly seen examples of critiques leading to rejection
• Navigating next steps with a Z-code denial
• Appeals process to re-approach MolDx upon adverse result
• Impact of MolDx program introduction on overall strategy
Megan Landsverk, PhD, Science Director, MolDx, Chief Science Officer
PALMETTO GBA

2:45   PROMOTING EARLY ADOPTION AMONG PAYERS THROUGH PROVIDERS
• Plans & providers with the DNA to adopt novel technologies
• Success with pilot models including risk-based contracting
• Best practices when transitioning from pilot to broad adoption
• Strategies when coding, payment & coverage have not been established
Kevin Liang, VP, Strategy and Growth
OPTUM GENOMICS

3:30   CLOSING REMARKS & CONFERENCE CONCLUSION

Previous Attendees Include:

National Director Payer Strategy, Adaptive Biotechnologies
VP, Payer Innovation, Alva10
Vice President, Market Access, Ambry Genetics
Senior Manager, U.S. Health Policy & Reimbursement, Amgen
Sr Dir. Public Policy and Advocacy, Assoc. Molecular Pathology
Vice President, Policy Management Operations, Beacon LBS
National Account Director, Central, Biodesix
VP, Commercial Operations, Biological Dynamics
Vice President of Market Access, bioTheranostics, Inc.
Vice President, BlueCross BlueShield Venture Partners
Director, Managed Care, Caris Life Sciences
Senior Vice President, Managed Care, CDx Diagnostics
Vice President, Government Affairs, Cepheid
Director, US Reimbursement Strategy, Cepheid
Director, Market Access, Deerfield Management
Billing Manager, DermTech Inc.
VP, Marketing and Market Access, DotLab
CMO, Molecular Genetics & Personalized Medicine, eviCore
Director, Managed Care, EXACT Sciences
Senior Director, Payer Market Access, Foundation Medicine
President, GenoSan
Director of Key Accounts, Grail
Vice President, Medical Affairs, Guardant Health Inc
Exec. Medical Dir., Population Health, Horizon BCBS of NJ
Market Access, Strategy & Operations, Illumina
Sr Analyst, Medical Policy & Tech Evaluation, Indep. Blue Cross
Area Vice President, Invitae
Director, Payer Markets and Reimbursement, Myriad Genetics
Medical Policy and Reimbursement Director, Natera
Medical Director, MolDX & CMO, Palmetto GBA
SVP, Reimbursement Ops, Market Access, Prometheus Labs
Global Director, Reimbursement, Roche
Director of Product and Payer Marketing, Scipher Medicine
Chief Commercial Officer, Sera Prognostics
…and Many More!

Who should attend:

Executives that will be most interested in participating in this conference program will be those involved in securing reimbursement for new or existing diagnostic tests. Job titles of those executives that will find this program to be most applicable to the job function include:
• Reimbursement
• Market Access
• Payer Relations/Strategy
• Health Policy
• Government Affairs
• National Accounts
• Contracting
• Billing/Revenue Cycle