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30th Semi-Annual

Diagnostic Coverage & Reimbursement Conference

May 21-22, 2025 | Chicago, IL

Understanding Fluctuations in Payer & LBM Policies Including the Use of Z-Codes, Mastering Appeals Strategies, all while Remaining Abreast of Critical Changes in Legislation

Program Presenters:

Payer Organizations:

Gabriel Bien-Willner
Medical Director, MolDX;
Chief Medical Officer
PALMETTO GBA

Ben Horton
VP, Senior Medical Director
AVALON HEALTHCARE SOLUTIONS

Barb Liwosz
Director, Lab & Precision Medicine
BCBSA

Industry Experts:

Emma Alme, PhD
Senior Director, Public Policy
GUARDANT HEALTH

Tom Dugan
Sr. Director, Market Access
BIODESIX

Mark Hiatt
Chief Medical Officer
RADSITE

Maital S. Rasmussen
Chief Commercial Officer
GLX ANALYTIX

Julie Wiedower
Senior Director of Medical Affairs, Managed Care
GUARDANT HEALTH

Alena Androsenka
Sr. Director, RCM
LUCID DIAGNOSTICS

Lee A. Fleisher
Former CMS Chief Medical
Officer Principal & Founder
RUBRUM ADVISING

Christopher Ho
Sr. VP, Customer Operations Group
MYRIAD GENETICS

Dennis Robbins
Principal
IDEAS

Darla Wanitschke
VP of Customer Success
TELCOR

Jerry Conway
SVP, Market Access
BELAY DIAGNOSTICS

Steven Goldberg
Chief Medical Officer
HEALTHTRACKRX

Noreen Manning
Vice President of Reimbursement
CASTLE BIOSCIENCES

Michael Ryan
Partner
MCDERMOTT, WILL & EMERY

Erik Schulwolf
Counsel
HOGAN LOVELLS

Christine P. Bump
Principal
PENN AVENUE LAW & POLICY

Brent Gibbs
Vice President Market Access & Health Policy
CAREDX

Paige C. Nardi
VP, Market Access, Reimbursement & Billing
HEPQUANT

Jeffrey Salzman
VP, Global Market Access & Public Affairs
DEVYSER

A Special Thanks to Our Sponsors

Hull Associates LLC Market Access
Hull Associates LLC Market Access

Day One Agenda
Wednesday, May 21

8:00   REGISTRATION & WELCOME COFFEE

8:50   CHAIRPERSON’S OPENING REMARKS

9:00   ICE BREAKER: TRANSFORMING UNCERTAINTY & ADVERSITY INTO OPPORTUNITY
In this interactive kick-off session, attendees are encouraged to consider their current state as well as the promise of tomorrow.
Mark Hiatt, Chief Medical Officer
RADSITE
Dennis Robbins, Principal
IDEAS

9:30   CMS PERSPECTIVE: OPPORTUNITIES FOR DIAGNOSTICS TO ACCELERATE REIMBURSEMENT STRATEGY UNDER TCET FINAL RULE
• Clarification on IVD eligibility for TCET & payment pathway
• Proper outreach to CMS to secure medicare coverage along TCET timeline
• Evidence requirements for FDA vs. CMS medicare coverage
• Safer Technologies Program (SteP) recognition under CMS
Lee A. Fleisher, Former CMS Chief Medical Officer/Principal & Founder
RUBRUM ADVISING

10:15   INNOVATIVE PATIENT ENGAGEMENT PROGRAMS TO OPTIMIZE DIAGNOSTIC PRODUCT DEVELOPMENT, ADOPTION & PAYMENT
• Building solutions to assist commercialization efforts
• Identifying technology to support optimization
• Lessons learned in engaging with patients
Jerry Conway, SVP, Market Access
BELAY DIAGNOSTICS

10:45   COFFEE & NETWORKING BREAK

11:15   ADDRESSING ONGOING CONCERNS OF THE Z-CODE INITIATIVE
• Eligibility for z code usage outside of network or geographical area
• Commonly seen examples of critiques leading to rejection
• Navigating next steps with a Z code denial
• Appeals process to re-approach MolDx upon adverse result
• Impact of Moldx program introduction on overall strategy
Gabriel Bien-Willner, Medical Director, MolDX; Chief Medical Officer
PALMETTO GBA

12:00   SMALL GROUP DISCUSSIONS: LESSONS LEARNED IN PREPARING FOR A MOLDX TECHNICAL ASSESSMENT
• Strategies to engage when test is ready for assessment
• Designing & leveraging health economic models & clinical evidence
• Determination of what is & is not impactful for Moldx
• Opportunities to promote Z-code in the marketplace
Jeffrey Salzman, DEVYSER
Michael Ryan, MCDERMOTT, WILL & EMERY

12:45   LUNCHEON FOR ALL SPEAKERS, SPONSORS & ATTENDEES

2:00   CCO PERSPECTIVE: INCORPORATING REIMBURSEMENT INTO PREPARATIONS FOR EFFECTIVE PRODUCT LAUNCH
• Role of market access & reimbursement in commercialization
• Opportunities to learn from or work alongside sales, marketing & customer service teams
• Effective planning for evidence generation in product development
Maital Rasmussen, Chief Commercial Officer
GLX ANALYTIX

2:45   SMALL GROUP DISCUSSION: RESPONDING TO CHALLENGES WITH MEDICARE ADVANTAGE COMMERCIAL PLANS
• Successes in overturning denials in appeals process
• Patient education to push back on coverage
• Prior authorization requirements specific to medicare advantage
GROUP 1: MARKET ACCESS – Jeffrey Salzman, DEVYSER
GROUP 2: BILLING – Alena Androsenka, LUCID DIAGNOSTICS

3:30   COFFEE & NETWORKING BREAK

4:00   UTILIZATION MANAGEMENT: WHAT WENT WRONG?
• Re-examining the upsides and downsides of utilization management
• Fiscal arrogance and economic experimentation
• Integrating ethics, fiscal integrity, & medical necessity
• Recapturing trust, integrity, & accountability
Mark Hiatt, Chief Medical Officer, RADSITE
Dennis Robbins, Principal, IDEAS

4:45   PANEL DISCUSSION: ANALYZING SPECIFICATIONS IN THE FDA FINAL RULE FOR LAB DEVELOPED TESTS
• Determination of LDT type & timeline to compliance
• Addressing industry comments from preamble
• Expectations for enforcement discretion policies
• Long-term influence if final rule withstands objections
Paige C. Nardi, HEPQUANT
Christine P. Bump, PENN AVENUE LAW & POLICY
Emma Alme, GUARDANT HEALTH

5:30   CLOSING REMARKS & END OF DAY 1

Day Two Agenda
Thursday, May 22

8:00   REGISTRATION & WELCOME COFFEE

8:20   CHAIRPERSON’S OPENING REMARKS

8:30   PANEL DISCUSSION: OUTREACH TO COMMERCIAL PAYER ORGANIZATIONS TO ADOPT STATE BIOMARKER LAWS
• Uncertainty in legislation leading to pushback from payers
• Insights from states where biomarker laws are in effect
• Communication & advocacy strategies to further adoption
• Ramifications of overruling commercial coverage decision-makers
Noreen Manning, CASTLE BIOSCIENCES
Christopher Ho, MYRIAD GENETICS
Michael Ryan, MCDERMOTT, WILL & EMERY

9:15   PANEL DISCUSSION: EXPECTATIONS FOR ADMINISTRATIVE FOCUS FOR HEALTHCARE POST-ELECTION
• Congressional ruling on FDA oversight of LDTs
• Goals of next administration for healthcare spending
• Movements of state legislatures to enact healthcare laws
• Cybersecurity incidents & manufacturers role going forward
• Implications of 21st Century Cures Act
Brent Gibbs, CAREDX
Darla Wanitschke, TELCOR
Emma Alme, GUARDANT HEALTH

10:00   COFFEE & NETWORKING BREAK

10:30   FIRESIDE CHAT: REFLECTIONS ON PAYER POLICY IN RECOGNITION OF CHANGING REGULATORY LANDSCAPE
• Incorporation of FDA oversight of LDTs in payment frameworks
• Organizational policy in light of state biomarker laws
• Continued influence of Budget Neutrality on decision making
• Importance of breakthrough designation for commercial plans
Dr. Ben Horton, AVALON HEALTHCARE SOLUTIONS
Julie Wiedower, GUARDANT HEALTH

11:15   INNOVATION, ARTIFICIAL INTELLIGENCE, AND AUTOMATION: RE-IMAGINING PRIOR AUTHORIZATION
• Real-world applications
• Safeguards & AI
• Legal, ethical, and regulatory challenges
Mark Hiatt, Chief Medical Officer
RADSITE

11:45   LUNCHEON FOR ALL SPEAKERS, SPONSORS & ATTENDEES

12:45   FIRESIDE CHAT: ESSENTIAL COMPONENTS OF AN EFFECTIVE PAYER CONTRACTING STRATEGY
• Minimum criteria needed to enter contract negotiations
• Market knowledge to engage in effective dialogue
• Informative data & models to support favorable terms
• Policy & contracting mechanisms influencing decisions
• Expectations & mindset regarding prior authorization
Barb Liwosz, BCBSA
Tom Dugan, BIODESIX

1:45   COFFEE & NETWORKING BREAK

2:15   UPDATES TO CLINICAL LAB FEE SCHEDULE
• Overview of annual clinical lab fee schedule changes
• Major themes shown in past year & expectations for 2025
• Incorporation of new technology & impact on legacy products
Erik Schulwolf, Counsel
HOGAN LOVELLS

3:00   BALANCING INNOVATION IN CARE VERSUS STEWARDSHIP OF HEALTH RESOURCES: MOLECULAR DIAGNOSTICS FOR OUTPATIENT SEXUALLY TRANSMITTED DISEASE (STD) EVALUATION
• Barriers to access of primary care & GYN care for the evaluation of STDs
• Molecular testing offers high sensitivity to detect pathogens & rapid turnaround time
• Coverage policy matrices & claims coding considerations
• Impact of payment constructs influencing technology’s adoption in outpatient setting
• Relationship between payer coverage policy & consumer access to self-collection
Steven Goldberg, Chief Medical Officer
HEALTHTRACKRX

3:30   CLOSING REMARKS & CONFERENCE CONCLUSION

Previous Attendees Include:

National Director Payer Strategy, Adaptive Biotechnologies
VP, Payer Innovation, Alva10
Vice President, Market Access, Ambry Genetics
Senior Manager, U.S. Health Policy & Reimbursement, Amgen
Sr Dir. Public Policy and Advocacy, Assoc. Molecular Pathology
Vice President, Policy Management Operations, Beacon LBS
National Account Director, Central, Biodesix
VP, Commercial Operations, Biological Dynamics
Vice President of Market Access, bioTheranostics, Inc.
Vice President, BlueCross BlueShield Venture Partners
Director, Managed Care, Caris Life Sciences
Senior Vice President, Managed Care, CDx Diagnostics
Vice President, Government Affairs, Cepheid
Director, US Reimbursement Strategy, Cepheid
Director, Market Access, Deerfield Management
Billing Manager, DermTech Inc.
VP, Marketing and Market Access, DotLab
CMO, Molecular Genetics & Personalized Medicine, eviCore
Director, Managed Care, EXACT Sciences
Senior Director, Payer Market Access, Foundation Medicine
President, GenoSan
Director of Key Accounts, Grail
Vice President, Medical Affairs, Guardant Health Inc
Exec. Medical Dir., Population Health, Horizon BCBS of NJ
Market Access, Strategy & Operations, Illumina
Sr Analyst, Medical Policy & Tech Evaluation, Indep. Blue Cross
Area Vice President, Invitae
Director, Payer Markets and Reimbursement, Myriad Genetics
Medical Policy and Reimbursement Director, Natera
Medical Director, MolDX & CMO, Palmetto GBA
SVP, Reimbursement Ops, Market Access, Prometheus Labs
Global Director, Reimbursement, Roche
Director of Product and Payer Marketing, Scipher Medicine
Chief Commercial Officer, Sera Prognostics

….And Many Many More

 

Who should attend:

Executives that will be most interested in participating in this conference program will be those involved in securing reimbursement for new or existing diagnostic tests.
• Reimbursement
• Market Access
• Payer Relations/Strategy
• Health Policy
• Government Affairs
• National Accounts
• Contracting
• Billing/Revenue Cycle