According to Fierce Pharma Marketing, “Ninety-five percent of influential physicians now use smartphones for work, according to Kantar Media’s latest semiannual survey of medical and surgical professionals. When using those smartphones, 86% of KOLs use at least one medical app, compared to 76% of all physicians. They’re also more likely to use technology to communicate with patients–53% email their patients versus just 38% of all doctors. Social networks are more important to KOLs, too, with 64% of using medical association social networks compared to 45% of all physicians.” For more information on this study, please visit: http://www.fiercepharmamarketing.com/story/want-new-patient-relationships-digital-savvy-kols-could-be-your-intro/2015-06-10?utm_medium=nl&utm_source=internal
