Life Science Advertising and Promotion Regulatory Affairs Conference
July 23-24, 2019 | Alexandria, VA
Hilton Alexandria Old Town
Download Agenda
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About the Conference:
As life science corporations continue to utilize multiple channels for marketing and advertising patient therapies, Advertising and Promotions Regulatory Affairs teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to discussion surrounding traditional promotional advertising channels such as print, television and radio, this unique program will delve into the fray of digital communication, social media and the increasing participation of online influencers.
Topics to Be Addressed:
- Interpreting & Implementing new FDA Regulatory Guidance:
- “Consistent with Label”
- “Payer Communication”
- Liability Risks Beyond the FDA: FTC and OIG Investigations
- Non-Traditional Channels of Product Promotion & Advertising:
- Influencers
- Distributors
- DTC Platforms
- Trade Shows
- Press Releases
- Over-Use of First Amendment Rights & Freedom of Speech
Audience
75 Attendees
All attendees come directly from life science companies
Distinguished Presenters
22 Speakers
Networking
Networking time is built into the agenda to allow industry peers to connect and exchange ideas
Open Dialogue and Group Share
Each presentation is followed by 10-15 minutes of open dialogue for questions and exchange of best practices