DAY ONE:

7:00 CONFERENCE REGISTRATION & MORNING COFFEE

7:50 CONFERENCE WELCOME & CHAIRPERSON OPENING REMARKS

8:00 AMPLIFYING SALES FORCE EFFECTIVENESS BY THOROUGHLY UNDERSTANDING AND EXECUTING SALES STRATEGY
Russell Williamson, Vice President of Sales
PFIZER PHARMACEUTICALS

8:50 EXPLORING HEALTHCARE ECONOMICS & THE IMPACT ON SELLING ENVIRONMENTS
Peter Reed, Corporate Account Executive
ENDO PHARMACEUTICALS

9:40 COFFEE & NETWORKING BREAK

10:00 TRAINING FOR THE FUTURE: FORWARD-THINKING DEVELOPMENT PROGRAMS TO MEET THE NEEDS OF THE EVOLVING ROLE OF THE SALES REP
Gary Mendelsohn, Associate Field Director. Corporate Compliance
ASTELLAS US

10:50 NAVIGATING SALES & TRAINING THROUGH AN EVER-CHANGING REGULATORY ENVIRONMENT
Brian Bohnenkamp, Associate
KING & SPALDING

11:40 THE HEALTH OF THE CUSTOMER CENTRIC MODEL: TAKING THE TEMPERATURE OF THE LIFE SCIENCES SALES FORCE
Peter Shaw, MD, President
MD MINDSET, LLC

12:30 LUNCHEON FOR ALL ATTENDEES, SPEAKERS & SPONSORS

1:30 CONFERENCE WORKSHOPS:

WORKSHOP # 1: INVESTIGATING LEARNING STYLES TO GAIN INSIGHTS INTO EFFECTIVE TRAINING METHODS
Dale Gordon, Head of Global Sales Operations, Bioscience
MERCK MILLIPORE

WORKSHOP #2: DECIPHERING THE MERITS OF EMOTIONAL INTELLIGENCE AND IMPLEMENTATION INTO SALES TRAINING
Ronda Robinson, CPLP, Director Sales Training
ZYMOGENETICS, INC.

Dr. Mike Bagshaw, Senior Lecturer in Leadership
UNIVERSITY OF WORCESTER BUSINESS SCHOOL

2:30 SPONSOR NETWORKING BREAK & LIVE DEMO PRESENTATIONS

3:10 TRAINING PROGRAMS TO MEET ANY BUDGET: STRATEGIES FOR MANAGING COSTS WHILE MAINTAINING PERFORMANCE
Mary Myers, Director Training & Development
EISAI

4:00 WORKSHOP: LEADERSHIP IN LEARNING: INFLUENCING SALES REPRESENTATIVES DURING TRAINING & DEVELOPMENT
Ellie Eckhoff, Senior Director, Sales Training & Development
SUNOVION PHARMACEUTICALS *Pending final confirmation

5:00 CLOSING REMARKS & DAY ONE CONCLUSION