March 19-20, 2012 | Atlanta, GA

ABOUT THE CONFERENCE

As the Pharmaceutical industry continues to evolve and change, so does the role of the pharmaceutical sales trainer. While the industry faces pressing issues such as the expiration of major block buster drug patent, the Physician Payment Sunshine Act and a need to realign resources in order to maintain profitability and pipelines, companies are changing the way they consider their sales campaigns as well as sales force training and management. In the current economic and regulatory environment, it is the responsibility of the sales training and development team to ensure that throughout all of the changes and challenges in the road ahead, sales reps continue to perform at a high level. Training departments must focus on maximizing sales outcomes and ensuring compliance with limited resources.

This two-day executive level program will provide participants with extensive in-depth learning and knowledge share through interactive, case-study and workshop driven content, complemented by multiple networking opportunities with industry peers, speakers and service providers. Attendees will have the opportunity to learn strategies for overcoming key challenges involved in sales training while capitalizing on important opportunities. Through fostering a sense of collaboration, this unique conference program will inspire innovation and help bring clarity to pharmaceutical sales training, learning and development and education executives that wish to maximize their sales force.

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TOPICS TO INCLUDE:

• Amplifying Sales Force Effectiveness by Thoroughly Understanding and Executing Sales Strategy
  
• Exploring Healthcare Economics & the Impact on Selling Environments
  
• Training For the Future: Forward-Thinking Development Programs To Meet the Needs of the Evolving Role of the Sales Rep
  
• Navigating Sales & Training through an Ever-Changing Regulatory Environment
  
• Investigating Learning Styles to Gain Insights into Effective Training Methods
  
• Deciphering the Merits of Emotional Intelligence and Implementation into Sales Training
  
• Training Programs to Meet Any Budget: Strategies for Managing Costs While Maintaining Performance
  
• Leadership in Learning: Influencing Sales Representatives during Training & Development
  
• Is Training Virtually Just As Effective As Traditional Training?
  
• Maestro eLearning Case Study: Mobile Technologies and Sales Training
  
• Bridging the Gap between Corporate Requirements and Field Training Needs
  
• Getting Upper Management On Board through Proving the Value & Worth of Sales Training
  
• The iPad We Have It, Now What? Taking Technology Use to the Next Level to Maximize Mobile Training
  
• Strengthening Training Methods through Productive Utilization of Adult Learning Principles
  
• Retaining Top Talent through Leadership Training & Development Programs
  
• Thinking Outside the Box to Measure & Evaluate the Effectiveness of Sales Training Programs

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KEY PRESENTERS TO INCLUDE:

Tom Kukla
Senior Director, Field Management Development
Purdue Pharma

Jeff Taylor
Senior Director Diabetes Training
Sanofi-Aventis

Dr. Mike Bagshaw
Senior Lecturer in Leadership
University of Worcester Business School

Russell Williamson
Vice President of Sales
Pfizer Pharmaceuticals

Michelle T. Lynch
Senior Director, Sales Training & Development
Janssen

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