2nd Annual Healthcare New Media Marketing Conference

As patients and consumers continue to gain access to healthcare information through various forms of online media outlets, healthcare marketers have begun implementing various forms of new media and web 2.0 channels into their marketing mix in hopes of better connecting with consumers. As a result, healthcare organizations are now faced with numerous new challenges surrounding the implementation, maintenance and overall effective metrics of a healthcare new media marketing campaign.

One of the primary challenges faced by healthcare marketers is gaining leadership support for their new media efforts. Often time’s healthcare executives believe that implementing new media into a marketing campaign will incur higher than estimated costs and increase risk of negative feedback. Through poignant case studies of healthcare institutions that have gained executive level support and have succeeded in establishing new media campaigns, attendees will be armed with best practices
when returning to their organizations.

Overall, this conference will provide attendees over a two-day period, cutting-edge case studies, accurate methods for measuring results and a high-level of real-time information related to maximizing new media opportunities in healthcare. Attendees will walk away with the requisite know-how and the tools needed to accurately execute and to ultimately reach consumers through new media in a clear-cut and appropriate manner.

Presenting Companies to Include

• Aurora Healthcare
  
• Baylor College of Medicine
  
• Case Western Reserve University
• Contagion Health
  
• Danbury Hospital
  
• HITSphere.com
• Jackson Walker, LLP
• Lehigh Valley Health Network
  
• Medical University of South Carolina
  
• Nationwide Children's Hospital
  
• Ohio State University Medical Center
• Ozmosis, Inc.
  
• Rush University Medical Center
  
• St. David's HealthCare
  
• Yelp

For more information please contact:
Paul Hernandez, Marketing Manager
Phernandez@Q1productions.com
312-602-9684