Canadian Medical Device Market Access & Government Affairs Conference

Strategies for Paving a Successful Path to Medical Device Market Access within Canada through Obtaining a Thorough Understanding of the Canadian Healthcare System, Health Technology Assessments and Hospital-Level Reimbursement

December 5-6, 2011 | Toronto, Ontario

As market access structures for medical devices in the Canadian provinces continues to evolve and gain interest and attention throughout the world, device companies continue to face challenges in securing successful funding and reimbursement for their products. Representing one of the world's largest markets, with great diversity in the reimbursement requirements and processes from individual provinces, companies are finding the Canadian market to be demanding, yet extremely opportunistic.

Topics during this conference program will enable medical device companies to develop strategies for working with government agencies in order to create awareness for their products and gain the national exposure desired for successful market access. Detailed discussions will address working with hospital administration and budgets in the journey towards proving health economics data and the adoption of new technologies.

This strategic and forward thinking conference platform will incorporate a variety of insightful sessions, including high-level, keynote and real-time case study presentations, as well as seamlessly incorporating panels, roundtable discussions, and informal networking and knowledge share.

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KEY TOPICS TO INCLUDE

State of the Industry Address: In Depth Overview of the Medical Device Industry within the Canadian Healthcare System
Legal Path to Launch: Regulatory Approval, Device Funding, Pricing & Setting up Your Business
Technology Assessment Lessons Learned From International Jurisdictions: A Nice Perspective
Discovering the Role and Value of Health Technology Assessment throughout Canada
Discovering Unique Paths to Reimbursement through Overcoming Hurdles for Portable Ultrasound
The Influence of Social Outcomes and Patient/Physician Evidence in Conjunction with Clinical and Economic Data
Unraveling the Unique Path to Market within the Essential Province of Quebec
Exploring the Similarities and Differences for Alberta, British Columbia and Ontario
Q&A Surrounding Market Access within the Big Four
Infiltrating the Canadian Market through Developing Provincial Access Strategies
Healthcare Facility Perspective: Making a Case for Your Product within Hospital Budgets and Proving the Value of Medical Devices
Dissecting Purchaser Categories within the Canadian Market
The Adoption of New Technology within Canada: The Paradox of Clinical vs. Economic Evidence
Pan-Canadian Access: Selling Direct vs. Working with Distributors
Utilizing Canada as a Gateway to Obtaining Access within Other Important Markets
International Reimbursement for Medical Device Companies
Tackling the Uncertainty of Remote and Follow-Up Monitoring of Devices in Canada
Exploring and Overcoming Public Sector Procurement